6 Types of Embroidery to Consider for Your Custom Apparel
Customized apparel is more popular than ever. Whether it’s done on garments, uniforms, jackets, or hats, embroidery is one of the easiest ways to customize a product. More importantly, it offers a durable finish and upscale look that adds a touch of sophistication.
In this blog, we’ll explore the most common types of embroidery techniques available, along with their unique benefits, ideal use cases, and customization potential. Understanding your options will help you make informed decisions.
Different Types of Embroidery
Not all embroidery is the same. The type of embroidery you choose can significantly impact the final appearance and cost of your product. Here’s a list of some popular embroidery options:
1. Flat Embroidery

Flat embroidery is one of the most common and versatile clothes embroidery techniques used today. It involves stitching the design directly onto the fabric surface, creating a smooth and clean look.
Key Features:
- Best suited for small to medium-sized logos or text
- Ideal for cotton, polyester, denim, and most garment types
- Offers high precision and detail
Ideal For:
Flat embroidery is best for corporate logos, text, and multi-colored designs with sharp lines. The sleek, polished finish makes it perfect for professional workwear and school uniforms.
Why Choose Flat Embroidery?
Flat embroidery offers a clean, professional look on almost any garment. It’s perfect for detailed logos and text, allowing for sharp lines and crisp finishes. If you’re looking for embroidery that works well across different fabrics and offers excellent color accuracy and durability, flat embroidery is a great choice.
2. Textured Embroidery
Textured embroidery adds depth, dimension, and variety to a design. Unlike flat embroidery, it uses special stitch types or combinations of materials to create a raised surface, adding visual interest and a unique feel.
Key Features:
- Enhances the 3D appeal of embroidery without foam or puff
- Utilizes special stitches like bullion knots, French knots, chain stitches, or couching
- Allows multiple thread types, including metallic, wool, or matte threads, to be combined
- Can include fabric layering or textured yarns
Ideal For:
Textured embroidery is an excellent choice for boutique fashion, artistic apparel, and custom embroidery clothing where a handcrafted or luxurious finish is desired. It’s commonly used in high-end fashion and creative branding projects for different types of clothes. This technique is also perfect for logos that need a tactile edge or embellishments on accessories like bags, scarves, and jackets.
Why Choose Textured Embroidery?
If you’re aiming to make your custom apparel stand out visually and physically, textured embroidery offers something truly unique. It conveys sophistication, craftsmanship, and artistic flair by drawing attention not just through color or shape but through the richness of the embroidered surface itself.
3. Puff Embroidery
Puff embroidery, also known as 3D embroidery, is a great option if you’re looking for bold, eye-catching designs that need to stand out. This technique uses foam under the embroidery thread to create a raised, dimensional lettering or design.
Key Features:
- Adds depth to your design
- Typically used for large, blocky fonts or logos
- Not ideal for highly detailed designs or thin lines
Ideal For:
3D puff embroidery is especially popular in headwear and custom embroidery clothing. It brings logos to life and adds an elevated appeal to any apparel.
Why Choose Puff Embroidery?
Puff embroidery is ideal when you want your design to stand out – literally. Its raised 3D effect adds boldness and depth, making it perfect for caps, hoodies, and streetwear. If you’re aiming for a look that’s eye-catching, modern, and full of character, puff embroidery delivers maximum visual impact with a premium feel.
4. Appliqué Embroidery

Appliqué embroidery combines embroidery with fabric pieces sewn onto a base garment. These fabric patches are stitched down and often bordered with decorative embroidery to create multi-textured, multi-dimensional designs.
Key Features:
- Adds texture and color variety
- Can reduce stitching time for large designs
- Offers a vintage look
Ideal For:
Commonly used in sportswear, varsity jackets, and cheerleading uniforms, appliqué embroidery is great for bold lettering and oversized graphics. It’s also popular for achieving the unique aesthetics required for custom brand clothing.
Why Choose Appliqué Embroidery?
Appliqué embroidery is perfect for creating bold, high-impact designs with texture and contrast. Layering fabric pieces onto garments reduces stitch density while offering a vintage or athletic look, ideal for team wear, varsity jackets, and oversized logos. If you want a cost-effective method for large designs with a dynamic, standout appearance, appliqué is a smart and stylish choice.
5. Satin Stitch Embroidery
Satin stitch embroidery uses a series of closely spaced parallel stitches to form smooth, shiny lines. It’s one of the most common fill types in embroidery and provides a neat, polished look.
Key Features:
- Smooth, lustrous appearance
- Excellent for outlines, borders, and attaching hand-embroidered monograms
- Ideal for small lettering and fine design elements
Ideal For:
This embroidery is frequently used for monogrammed towels, names on team uniforms, and logos on dress shirts. It brings elegance and precision to any design.
Why Choose Satin Stitch Embroidery?
Satin stitch embroidery gives your design a polished, elegant look. So, it’s perfect when clarity and sophistication matter the most, such as monograms, outlines, and small text. If you’re aiming for a refined, high-quality appearance with crisp detailing, satin stitch is the perfect choice.
6. Digitized Embroidery

Digitized embroidery converts a design or logo into a digital embroidery file that a machine can read and execute. Unlike traditional hand-drawn or manual embroidery, digitized embroidery relies on software to map out each stitch type, direction, and color based on your design.
Key Features:
- Converts artwork into machine-readable embroidery instructions
- Ensures precision, speed, and consistency for mass production
- Enables a wide range of stitch types, including fill, satin, and running stitches
- Supports complex designs with multiple colors and textures
Ideal For:
Digitized embroidery is the backbone of most modern commercial embroidery services, making it ideal for business logos, team uniforms, branded merchandise, and promotional apparel. It ensures that each garment looks exactly the same, no matter the size of the order.
Why Choose Digitized Embroidery?
Digitized embroidery bridges the gap between art and technology, turning creative visions into wearable, high-quality pieces with detail and long-lasting durability.
Digitization improves efficiency and scalability. So, whether you’re ordering 10 embroidered caps or 10,000 branded polo shirts, digitized embroidery guarantees the design is replicated with precision every time.
What to Consider When Choosing an Embroidery Technique
With so many types of embroidery for clothes, how do you choose the right one?
Here are a few important factors to keep in mind:
1. Base Fabric
The type of fabric is the most important factor. Some techniques, like 3D puff, work best on thicker fabrics. Others might not support heavy embroidery. For example, lightweight or stretchy fabrics pucker, ruining the finish.
2. Design Complexity
Detailed logos or small fonts may not translate well in some methods. So, keep in mind the design complexity before finalizing the embroidery type.
3. Intended Use
Think about how and where the apparel will be worn. Sports uniforms demand durability, while fashion pieces may prioritize aesthetics.
4. Budget
Some techniques are more affordable than others. Additionally, large-scale designs in bulk may cost less.
5. Branding Needs
If brand visibility and identity are key, bold styles like 3D puff or appliqué may work best. For subtle, premium branding, satin or flat embroidery might be more appropriate.
Over to You
Custom embroidery offers a wide range of creative possibilities, from traditional flat designs to bold 3D textures. Each embroidery type brings its own character and application strengths, so choose the right technique depending on your design goals, fabric, and budget.
Reach out to MJ Printing & Embroidery for your custom apparel needs. We offer a variety of customizing options for marketing, promotional items, team apparel, etc.
Talk to our company representative to discuss your needs and explore which types of embroidery best suit your design.

